Keflings are just your average medieval villagers who are hopelessly inept at building things. You, the player, are a towering giant with a knack for getting things done the old-fashioned way: delegation. At the opening of the game, you're informed that the poor little blighters need a town built and that you're just the giant for the job. And any good contractor will tell you, construction is as much about managing a constant and complex flow of people, materials and components as it is about actually building things.

Scattered around the colorful 3D map are natural resources such as pine trees, stones, sheep and patches of precious crystals. All these materials can be harvested by you or your Keflings and turned into building supplies, but it's not as easy as chopping down a bunch of trees and making a house appear. Trees must be turned into planks, rocks must be cut into stackable stones, sheep must be sheared and their fiber spun into cloth, etc. - www.ign.com

So you're a giant and your goal is to create and manage a village? Sounds kinda dumb but interesting at the same time.